AI Insights · Timothy · July 2021
Top 5 Film & Television Apps in South Africa Q2 2021 Performance
Discover the performance of the top 5 Film & Television apps on a unified platform in South Africa during Q2 2021. Insights include weekly downloads, revenue, and active users trends.
The second quarter of 2021 saw notable activity among the top Film & Television apps in South Africa. Here's a closer look at the performance of Showmax, Netflix, DStv Stream, Viu -Stream TV Shows & Serials, and MyDStv SA, with data sourced from Sensor Tower.
Showmax maintained a strong presence with weekly downloads peaking at approximately 73.2K in mid-April and seeing a low of around 32.2K by late June. The app's weekly active users hovered around the 520K mark, peaking at 608.6K in mid-April.
Netflix demonstrated consistent revenue generation, peaking at around $20.4K in late April. Weekly downloads fluctuated, starting at about 39.8K and closing the quarter at 33.2K. Active users remained robust, starting at 1.16M and ending at 1.20M.
DStv Stream showed stable download numbers, with a peak of 31.2K in late April and a low of 20.5K by the end of May. Active users displayed minor fluctuations, averaging around 560K throughout the quarter.
Viu -Stream TV Shows & Serials experienced a steady increase in weekly revenue, peaking at approximately $3.5K in early June. Downloads saw a high of 27.2K in mid-April and a low of 17.7K by the end of May. Active users increased steadily, starting at 295.7K and reaching 344.1K by the end of the quarter.
MyDStv SA had a varied download trend, peaking at 25.6K in early May and dipping to 12.9K in mid-April. Active users fluctuated slightly, starting at 65.9K and ending at 60.4K by late June.
For more detailed insights and data, visit Sensor Tower.
